Why not benefit from the effects of messenger substances by using them in your company too? Here are some practical examples of succesful applications:

Anja Stör of the University of Paderborn found that “…individuals surveyed before and after a room was perfumed with lemon scent were 14,8% more ready to make a purchase. Other findings include an 18,8% increase in readiness to communicate, a 15,9% increase in the period of stay (strolling and looking round) and a 14,8% in readiness to come into contact with products.”

Scent expert Fred Dale has been able to prove the superiority of olfactory memory in a series of experiments: although visual memories lose 50% of their intensity after 3 months, memories associated with smells only lose about 20% of their intensity even after one year.

In a test, a group of 45 subjects examined and rated one sports shoe from the same pair in two separate identical rooms. There was a slight fragrance of blossom in one room but the other one was free of any scent. The result was absolutely clear: 84% of the subjects stated that they preferred the shoe in the scented room to the other one.