Olfactory Marketing

Facts
Benefits
Customers
Fragrances
PULS.LV Professional statistical system
Air Creative
Benefits Print

Scents and technologies of Air Creative:

  • create a pleasant atmosphere in a room
  • increase the time spent in the scented area
  • make more receptive to buy or consume
  • create a positive association with the brand
  • increase the attractiveness of products
  • eliminate unpleasant smells
  • improve well-being
  • solve the problem of smokers and non-smokers

Grounds

Breathing is one of the human body’s most important functions. We breathe in order to live. But as we breathe in air, we also take in smells – all the time, wherever we are, no matter whether we are at home or out in the open, in shops or offices, at a doctor’s surgery or in a restaurant. Odours and fragrances affect us – both positively and negatively. They determine our likes and dislikes and they can make us afraid or stimulate us – which means that they influence our wellbeing and our actions.

For all of these reasons, smells also have an important part to play in every company. Air refinement can influence people’s decisions to make a purchase and it can encourage the conclusion of a contract.

Air refinement is already being used in a very wide range of industrial sectors – examples include sales premises, the educational and health sectors, catering establishments, retail trade outlets, major corporations and small firms.

Aroma marketing can give You a crucial competitive edge. Our air refinement systems clean the air and remove unpleasant smells – so it’s far more than a matter of masking bad air with scent.